In the 19th Century, during the battle of Sevastopol, a French soldier (also known as a “Zouave”) had his clay pipe broken by a stray bullet. Ever resourceful, he had the brilliant idea to roll his tobacco in a piece of paper torn from his bag of gunpowder.

For more than 130 years, the image of Le Zouave has adorned every Zig-Zag product as a tribute to the creative soldier.